When "Accounts" Go Viral

What are the ethical implications of "accounts" to violence that then become fodder for viral music videos like the one above? Why was the original narrative not treated more seriously? Why does the utterance, "I was attacked by some idiot in the projects," become the stuff of comical hodgepodge such that this video peaked at 89 on the Billboard Hot 100? What is being misrecognized here?

For More: http://www.youtube.com/watch?v=jPAeXI5rN9E&feature=related